Results
Increased viewership
Challenge
Paramount+ needed to update local game schedules with real-time information across multiple media channels. The team found this impossible to achieve with traditional tools.
Solution
The brand delivered targeted game promotions through Flashtalking’s dynamic creative and automated workflows. The promotions enabled via Flashtalking included real-time game updates, unique videos generated for each game and ad combination, and weekly highlights of games promoted across display, video and social.